Telling your brand’s story
Social media marketing is not just about publishing posts.
It means building a digital presence that your market cannot ignore: a recognizable, consistent voice capable of turning a stranger into a paying customer.
At Square Marketing, we don’t just manage editorial calendars: we build strategic digital assets that work for your business every day.
Social Media Consulting: We Build Your Voice
Most companies manage their social media by inertia: standard graphics, trending hashtags, self-referential content. The result is a presence that exists but doesn’t matter — invisible to algorithms, irrelevant to the audience, and useless for the sales department.
When managed methodically, social media is instead the most powerful channel to:
- build trust even before the customer looks for you
- reduce acquisition costs through organic content that works over time
- accelerate the sales cycle for B2B and increase the repurchase rate for B2C
- protect the brand from competition by creating a loyal community
We start with the business objective. Then we build the social system to achieve it.
Key elements:
Social Strategy
Without a strategy, every post is just an attempt. Our strategic consulting defines brand positioning on social media, priority platforms, tone of voice, content pillars, and measurable KPIs — before anything is ever published.
- Audit of current social presence and competitor analysis
- Definition of the target audience and buyer personas for each channel
- Platform selection based on objectives (LinkedIn, Instagram, TikTok, Facebook, YouTube)
- Quarterly editorial plan with content pillars and optimal frequency
- Definition of KPIs and monthly reporting system
B2B Social Media
LinkedIn, and social media in a B2B context more generally, is the most undervalued and powerful channel for generating a sales pipeline.
Most B2B companies fail on social media because they talk about themselves — company awards, team photos, press releases — instead of talking to their customers about their problems.
We build B2B content systems that position the company as a benchmark in the industry, generate qualified lead requests, and support the sales force with materials that close deals.
- LinkedIn strategy for the company and for key executive profiles (personal branding)
- Tailor-made thought leadership content for the industry
- Organic lead generation and integration with LinkedIn Ads campaigns
- Alignment with CRM and the sales team
Social Advertising
In a market where attention is increasingly expensive, expertise lies in turning a stranger into a customer in the shortest time and at the lowest possible cost. We manage paid campaigns on Meta (Facebook and Instagram), LinkedIn, TikTok, and YouTube, using a data-driven approach that continuously optimizes creativity, audience, and budget.
- Definition of the funnel strategy (awareness, consideration, conversion, retention)
- Production of creative assets (copy + visual/video) optimized for each placement
- Technical setup: pixels, custom conversions, product catalogs
- Weekly campaign management and optimization
- Monthly report with ROAS analysis and recommendations
Social Content Creation
Effective content isn’t just beautiful: it’s relevant. We produce native content for every platform — captions, carousels, Reels, short videos, stories — with an editorial process that ensures brand consistency, visual quality, and measurable performance.
- Monthly editorial plan with briefs for each piece of content
- Production of visual content (graphics, video, photography) in synergy with the Photo & Video team
- Copywriting optimized for each platform and each stage of the funnel
- Scheduling and publishing across all channels
- A/B testing of formats to identify the best-performing content
Community Management
Community management isn’t just responding to comments with an emoji. It is the strongest defensive barrier you can build against the competition: when your followers feel like they belong, they stop comparing you to others and become your best salespeople.
We proactively manage the daily relationship with your community, turning every interaction into an opportunity to strengthen the brand and build loyalty.
- Moderation and response to comments and direct messages
- Management of reviews and brand mentions
- Identification and cultivation of brand advocates
- Monthly reporting on sentiment and relevant conversations
- Real-time reputation crisis management
Influencer Marketing
Influencer marketing works when the choice of creator is surgical, not random. We don’t work with influencers just because they have many followers: we work with creators who speak exactly to your ideal customer, with an authentic tone and a truly engaged community.
- Research and selection of creators based on vertical, audience, and brand values
- Creative briefing and management of the relationship with creators
- Definition of campaign objectives and KPIs (reach, engagement, conversions)
- Contracting and management of content rights
- Measurement of results and final reporting
Featured cases