Alpego: marketing for agritech

Objective

To support and strengthen Alpego’s internal marketing department with high-level strategic guidance, elevating every digital touchpoint of the brand: a multilingual website designed to become an industry benchmark, revamped product catalogues, content production reflecting the company’s industrial heritage, and a performance marketing architecture capable of generating qualified leads in key markets.

The Challenge: To transform the digital communication of a historic Italian agri-machinery leader into a concrete lever for international positioning, industry leadership, and demand generation.

The Square Marketing approach for Alpego was built on one key principle: moving away from isolated activities to build an interoperable system where the website, video content, SEO, advertising, and CRM operate as a single, unified engine.

The strategy began by redefining the core foundations—web presence and corporate materials—before expanding into content, campaigns, and automation, with a constant focus on seamless integration with the client’s internal marketing team and processes.

The solution? An integrated digital ecosystem, built to last.

Ecco la traduzione in inglese, ottimizzata per mantenere la struttura a elenco puntato e un tono professionale da agenzia internazionale:

Multilingual Website (alpego.com): Complete design and development of the new site, structured in five languages (Italian, English, French, Spanish, German) to cover key international markets. SEO-oriented architecture, UX built around the complexity of the product catalogue, and optimized technical performance. Over the years, the site has become an industry benchmark.
Product Catalogues: Complete redesign of the catalogues to align product communication with brand standards and ensure consistency with the new visual identity system.
Video Production: Dozens of video productions created throughout the partnership: product features, brand storytelling, trade show materials, and social media content. A content library that has consistently fueled all communication channels.
SEO Strategy: Ongoing organic positioning for strategic keywords in the agri-machinery sector, with a focus on the target markets of the multilingual site.
International Advertising: Paid campaigns in Italy and Germany as primary markets, featuring dedicated landing pages, creative assets that break industry standards, and continuous optimization. Expansion roadmap for new countries.
Ongoing Strategic Support: Direct partnership with the internal marketing department: planning, creative direction, and governance of the entire digital ecosystem.
CRM Consulting and Implementation: Integration of digital touchpoints with the CRM to transform traffic and interactions into profiled, traceable leads throughout the entire funnel.

Impact & Results

Industry leadership, recognized by the market

EIMA Social Award 2024 — Best Creativity on Instagram: Alpego won the inaugural edition of the EIMA Social Award, a contest dedicated to social media communication in the agri-machinery sector. The jury recognized Alpego with the following motivation: “For a creative choice that makes the content engaging and memorable, standing out for its originality and its ability to involve the audience through a mix of professionalism and entertainment.”
A Website as Industry Benchmark: alpego.com is now a reference point in the Italian and European agri-machinery sectors, thanks to a solid multilingual architecture, constantly updated content, and a user experience specifically designed for industry professionals.
Consolidated SEO Positioning: A structured organic presence across strategic keywords within all target markets.
Qualified Leads at Market-Defying Costs: Campaigns in Italy and Germany generated thousands of qualified leads at a fraction of the average industry cost, thanks to the combination of optimized landing pages and visual creativity that breaks category standards.
Interoperability and Scalability: The integration of the website, content, advertising, and CRM has made the Alpego ecosystem ready to scale into new markets without the need to rebuild its foundations.

A project that demonstrates the true meaning of ‘integrated strategic support’: not replacing the internal marketing department, but multiplying its impact.

Since 2022, Alpego and Square Marketing have worked side-by-side to build a digital ecosystem that serves as a technological foundation, a commercial lever, and a showcase of authority. Industry recognition—from the EIMA Social Award to campaign performance—confirms that we are moving in the right direction.