Design trends 2024 are all about abundance

DESIGN TRENDS 2024 ARE ALL ABOUT ABUNDANCE

Forget about minimalism.

2024 is the year of visual abundance, with rich graphical structures and complex details.

Let’s dive into them:

  1. Maximalism. One of the predominant trends is the abandonment of minimalism in favor of “abundant” compositions. These densely populated graphic structures are gaining ground, bringing along an explosion of color and intricate detail that monopolizes space on the page. This evolution, linked to maximalism, presents itself as a rich and engaging visual narrative. Surprisingly, this abundance does not appear chaotic, as it respects the fundamental principles of graphic composition, such as organization and visual hierarchy, always maintaining a focal point to attract attention.

  1. WOW typography. At the same time, we are witnessing a renaissance of bold and complex typefaces. The extreme use of display fonts, while it can present readability challenges, is transforming into an unprecedented creative opportunity. Often protagonists of rebranding projects, these fonts are integrated into the visual concept, helping to create a unique and memorable aesthetic.

  1. Long live Mascots. Corporate mascots are emerging as an important element within the communication strategy. Not limited to food or the children’s sector, these figures represent and communicate company values in a vibrant way, transforming the brand identity into a recognizable and engaging icon for the public.

  1. 3D Surrealism. Finally, the surrealist approach to 3D is attracting great interest. The use of 3D is no longer limited to specific areas such as video games or animation, but is being experimented with as a tool for creating surprising atmospheres and effects. This trend distances itself from the imitation of reality, aiming to create surreal environments and forms that capture the imagination.

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Dubai

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info@squaremarketing.it

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Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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