TikTok is here to stay and its power grows: the Osimhen case.

TIKTOK IS HERE TO STAY AND ITS POWER GROWS: The Osimhen Case.

In the world of soccer, where a player’s talent and image are often in the spotlight, a platform like TikTok can turn into a sharp double sword that can shape reality in unpredictable ways. The latest episode to shook Italian soccer involves soccer player Victor Osimhen and his club, Napoli, highlighting the power of social media in defining how we perceive the world and ourselves.

It all started with a video posted on Napoli’s official TikTok channel, a clip playfully mocking Osimhen’s mistake during a penalty kick. However, the joking intent was interpreted quite differently by the player and his manager, Roberto Calenda, who called it “unacceptable.” The video was quickly removed, but the damage had been done.

The episode highlights the ability of TikTok and social media in general to directly influence an individual’s public and personal perception. Victor Osimhen, already the subject of media controversy and fake news, has seen his relationship with society further compromised. The player’s manager even threatened legal action to protect his client’s reputation.

Despite attempts at clarification and appeasement, Osimhen’s nervousness was evident at the pre-match retreat, a sign that the case was far from resolved. But this is not just a personal problem of the player; it has broader impacts. Naples is trying to regain last season’s glow, but the Osimhen case has further complicated its efforts.

At a time when social media play an increasingly central role in our lives, this episode reminds us how important it is to be aware of the power they have in shaping perceptions and relationships. With its immediate virality, TikTok can trigger unexpected and destabilizing situations, such as the one we saw with Napoli and Osimhen.

In conclusion, the power of TikTok and social media in general should not be underestimated.

TikTok reminds us that we live in an era when communication is more powerful than ever. Words and images can travel at astonishing speeds through the digital world, shaping perceptions and relationships in unexpected ways. And while TikTok can be a fun and creative platform, it can also be a breeding ground for discord and conflict, as the case of Osimhen and Napoli shows.

In conclusion, TikTok is a reflection of our increasingly connected society influenced by social media. It is a powerful communication tool that can shape reality and trigger unexpected conflicts. This case prompts us to reflect on the importance of responsible use of social media and the need to be aware of its potential impact on our lives.

TikTok is here to stay, and its power continues to grow.

How we are going to use it is up to us.

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info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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