What to expect from social media in 2024?

WHAT TO EXPECT FROM SOCIAL MEDIA IN 2024?

After the incredible twist of Twitter’s rebranding, now “X”, the world of social media seems to have become more exciting than ever. New horizons open up before us, and we can’t help but tell you about them.

Diving into marketers’ predictions for 2024, social experts seem to have revealed some very interesting insights. We’d like to share with you some key tips that could improve our social strategies.

1. Build lasting relationships.

In 2024, it’s not the speed of content that dictates the rules, but the depth of relationships. Building meaningful and lasting connections with your audience will be the secret to success.

2. “Thought leadership”.

In a society full of uncertainties, thought leadership will be our landmark. Sharing authentic content, based on one’s own experiences and points of view, will be fundamental to stimulate new ways of thinking, encouraging discussions that can generate trust and improve engagement.

3. AI and social insights.

In 2024, AI will be considered as the golden rule for analyzing data. Less time to operate, more time to plan.

4. Shorts.

Mastering video content will be the key to success in 2024. To keep up with trends you need to create compelling and concise content.

5. Customization and blockchain.

Virtual reality and blockchain are now our present. Integrating these realities with customized and user-generated content will allow you to create winning social strategies.

6. Leave microblogging to focus on videos.

Let’s forget about X and focus on platforms like Facebook, YouTube and Instagram. Investing in video storytelling is the key to creating emotional connections that last over time.

7. Build the audience.

Building our audience before creating content is essential: we analyze, engage and understand our audience. We look beyond likes and focus on clicks and conversions.

8. Create meaningful connections.

We focus on brand: forging meaningful connections with micro-influencers, sustainability and community building. In 2024, brands’ authenticity and responsibility will define their success.

9. Data Analytics e AI.

We prioritize video content, adapting strategies to emerging trends and building authentic connections. However, let’s not forget about the power of analytics and tools such as AI to optimize campaigns and measure ROI.

10. AI Future in Meta.

Let’s get ready for Meta’s AI revolution! Generative AI will change the game in content creation and planning. Important: We use AI as a support, not as a replacement.

The key to success will be maintaining authenticity in communications established with our audience.

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Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milano

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milano

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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