A "greener" brand

Kömmerling

Social media - Content strategy - Graphic design - Shooting

How to communicate a brand's ecological transition? This is the challenge Kömmerling gave us, for which we studied ideas and actions for a new content strategy.

Cliente

Kömmerling

Attività

Social media - Content strategy - Graphic design - Shooting

Settore

Window frames and fixtures

Periodo

2022 - 2023

Posizione

Rovigo

CONTESTO

Kömmerling is a German brand established in 1897 and owned by profine Group, which has established itself in the market for decades as one of the leading manufacturers of PVC profiles for windows and doors. The brand has been present in Italy since 1989 following the acquisition of Edil-Plastix and the opening of the production plant in Bosaro (RO). Today it boasts an excellent network of distributors/processors and partners throughout the country.

1 OBIETTIVO:

Digital communication and community increase.

In 2022, in celebration of the brand’s 125th anniversary, Kömmerling Italia chose Square Marketing to implement a social media marketing strategy aimed at growing the community on digital channels, integrating video content. In 2023, the challenge also included switching digital communication to the new brand identity introduced by the parent company, translating the “green” guidelines into every aspect of the strategy.

2 COME RAGGIUNGERLO:

Telling the brand through a new content strategy.

After analyzing Kömmerling Italia’s digital channels, we proposed a social media marketing strategy, which included creating content at corporate events and telling about new technologies and range products, preferring the video format. From 2023, we declined all content following the guidelines of the new brand identity introduced by the German parent company, which also permeated the choice of new themes to be addressed in the corporate communication, linked to a more sustainable world and production process.

3 COSA ABBIAMO FATTO:

From video content columns to tell about new products, to corporate events

Inside Kömmerling

To the need to tell in a simple way the complexity of the production process of PVC profiles, we responded by making a photographic selection of the various departments (from extrusion to logistics) by inserting the contents within a slider-video, appropriately accompanied by explanatory copy of the various stages.

The color range

How to communicate the different types of PVC profile coating? We chose to create a rubric of video content, pairing each color in the Kömmerling range with a natural context, thus recalling the company’s new green turn. An idea that has also been highly appreciated by other European subsidiaries of profine Group.

Corporate events

We recounted on Kömmerling Italy’s social media, through photos and videos, the highlights of the main corporate events organized in two years.
Company open day – profine Italia headquarters, Bosaro (RO) | August 27, 2022
AluNext product presentation press conference – ADI Design Museum – Milan | September 7, 2022
Kömmerling Days – two-day event at the Molino Stucky Hotel in Venice | November 7-8, 2022
Window Frames & Glass Forum 2023, Verona | September 21, 2023
Kömmerling Talk | 4 AluNext hybrid product presentation events | September-October 2023
Futura Expo 2023 – Brescia | October 8-10, 2023

Products and storytelling

Thanks to the willingness of a number of collaborators, we created short video interviews to tell the peculiarities of the new 2023 products on social channels. This strategy allowed us to inform distributors well in advance, creating expectation about the upcoming novelties and focusing attention on sustainability and recycling issues.

Risultati

+ 0
organic coverage achieved in one year
+ 0
increase in video views
+ 0
organic accounts reached through video content

Altri casi studio

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milano

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milano

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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