A new digital positioning

Motorparts

Social media marketing | Content strategy | Photo/video shooting | Trade show communication

The need to create high value-added content to interact with the enthusiast community on its digital channels led to the collaboration between Motorparts and Square Marketing, which redefined the company's communication strategy.

Cliente

Motorparts

Attività

Social media marketing | Content strategy | Photo/video shooting | Trade show communication

Settore

Motorcycles and Mopeds

Periodo

2021-2023

Posizione

Calderara di Reno (BOLOGNA)

CONTESTO

Motorparts is a historic Italian brand that designs and distributes special parts, spare parts and accessories for mopeds and motorbikes. Today, the company has been acquired by Rhiag Group, which in turn is part of LKQ Europe, a subsidiary of LKQ Corporation, Europe’s largest automotive parts distribution group.

1 OBIETTIVO:

The partnership with Square Marketing focused on Motorparts’ digital channels(Facebook, Instagram, and Tik Tok) with the goal of organic growth of the online community and the production of level-headed multimedia content to tell the story of the products and the company.

2 COME RAGGIUNGERLO:

We formed a team by integrating skills such as project management, social media marketing, graphic design, photography and video. In this way we ensured creativity and efficiency in achieving the project goals.

3 COSA ABBIAMO FATTO:

Here are the main initiatives we have put in place to communicate the Motorparts brand on digital channels.

Product Photos

Understanding the centrality of the product to Motorparts’ target audience of enthusiasts, we proposed a photographic style that puts motorcycle parts and accessories on the same level as authentic jewelry.

PLUS: integrated communication with group brands

MPH Helmets
Motorparts has recently integrated the MPH (Motorparts Helmets) brand into its lineup, which handles development and distribution for motorcycle helmets, bike helmets, and gloves.
We proposed a communication project related to digital channels, with in-house production of graphics, photos and videos, integrating a strategy for the growth of the YouTube channel.

MPH Helmets
Two years ago, Motorparts decided to enter the electric bicycle market with a new brand, E-Motion.
Our collaboration included the creation of the company’s e-commerce website and management of digital channels, with production of image and video content, adv campaigns, participation in fairs such as Eicma and Italian Bike Festival.

Eicma: live content

We shared with the Motorparts team the participation in the most important exhibition in the industry, Eicma (2022-2023 editions), structuring the project in three phases: pre, during and post-event. The strategy included the creation of content and adv campaigns, thanks to the presence of the Square Marketing team at the Motorparts booth on the days of the fair, with the aim of communicating new products and initiatives on digital channels.

Unboxing and video reel

We integrated into the content strategy a series of video reels narrating unboxings and applications of the brand’s flagship products, with the aim of generating interest and interaction from the target audience.

Risultati

+ 0
increase in the community on all digital channels
+ 0
users reached on Facebook
+ 0
views on Instagram on video content reel

Altri casi studio

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milano

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milano

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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