Guide to using the new feature launched by Instagram to make your business roar.
Instagram Reels: have you heard about it, seen the icon appear ominously in the center in your favorite app, but are unclear about the functionality and potential of this new feature?
With this article we will try to answer your doubts and also give you some hints on how to make the most of this tool in your social media marketing strategy. Ready? 3,2,1…let’s go!
Instagram Reels: what it’s all about
Reels is the new video creation feature of Instagram, an app owned by Facebook, which has thus responded to the planetary success of Tik Tok. With this feature you can create 15- to 30-second videos to entertain your audience, having a range of editing and editing customizations, such as music, effects, stickers, to unleash your creativity.
Compared to Instagram Stories, the interesting aspect of Reels concerns sharing: videos are saved in the dedicated section, but they can also be shared in the classic Instagram feed. In addition, once published, Reels can also appear in the “Explore” section and thus reach an audience outside your followers (in this case, only if your profile is public).
In the app’s latest update you may have noticed that the button dedicated to Reels appears in a central position.
What does it mean? That Instagram wants to push the use of this new feature a lot, so you just have to use it to be rewarded at the level of organic visibility.
How to leverage Instagram Reels in your marketing plan
The first question you need to ask yourself is: what kind of audience do I want to target with my Reels? The second is, what messages do I want to convey? Whether your goal is purely to entertain with a dance or humorous content, or to convey value for educational purposes, the important thing is to be original and relevant.
One idea might be to leverage Reels to launch a product or collection in an alternative and interactive way, or to do corporate storytelling and create interest around your business. Do not improvise, but study and invest your time to prepare quality Reels, integrating them best into your digital marketing strategy.
How many Instagram Reels post?
The advice we give you as a communication agency is to keep a fairly high pace, especially at this stage when Instagram is focusing heavily on this new feature. Choose a set frequency (daily, weekly) based on your ideas and the industry of your business and be consistent over time. Attract your audience and get them used to following you by setting a regular publication date (for example, every Tuesday at noon). Riding the new features launched by social platforms and using them as much as possible right away allows you to take advantage of the wave of visibility they can generate for your business.
Do you want to know more? Contact your trusted marketing agency!
Write to us at firstname.lastname@example.org.