Oniverse: a momentous (and strategic) rebranding.

ONIVERSE: A MOMENTOUS (AND STRATEGIC) REBRANDING

When it comes to fashion industry, the recent and momentous announcement cannot be ignored. After over 40 years, Calzedonia is ready to show its new look: Oniverse.

This name change is much more than a simple modification: it is a metamorphosis that encompasses a universe of brands, values and identities.

It was a process guided by the will and voice of the employees themselves, who actively participated in choosing the new name. The transition from Calzedonia to Oniverse is a tangible sign of continuous evolution. A giant that is not limited to clothing, but expands into different sectors such as nautical, food & wine and other brands such as Intimissimi, Tezenis, and Falconeri.

It is a new chapter that opens in a success story, with the company having established itself both nationally and internationally. The change is a tribute to its original identity and, at the same time, a bold leap towards the future. The choice of Oniverse as the new name reflects the vastness of a universe of distinct brands, as well as a tribute to the founder Sandro Veronesi and to a broad, free and autonomous vision.

“Growth has characterized our recent years, also driven by various acquisitions. Today, the group is home to a wide range of brands, each with its own unique identity. It is for this reason that we chose a name that could shine independently from our brands,” explains Sandro Veronesi, founder of the group.

Oniverse, as the entrepreneur points out, not only is the anagram of his surname, but also welcomes recognized brands such as Intimissimi, Tezenis, Falconeri, Atelier Emé and the prestigious Italian wine chain Signorvino. Among the most recent additions are the renowned fashion house Antonio Marras and the renowned luxury yacht manufacturer, Cantiere del Pardo.

Founded in 1986 in Verona, the company achieved a turnover of 3 billion euros in 2022, with over 5,300 single-brand stores in 56 countries. Current president and majority shareholder, Veronesi has brought the group to first place in the fashion industry among the companies listed in the prestigious 2023 Pambianco ranking, even surpassing Armani and Golden Goose.

This change is therefore not just about the naming: it is a declaration of intent, an evolution that embraces the past, present and future of a huge fashion industry that continues to redefine itself.

Related articles.

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milano

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milano

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

Skip to content