What did we look for this year? Semrush presents the “State of Research 2023”

WHAT DID WE LOOK FOR THIS YEAR? SEMRUSH PRESENTS THE “STATE OF RESEARCH 2023”

Semrush presents the “State of Research 2023”.

One year can make a difference, especially in the vast universe of online search. With its “State of Search 2023,” Semrush reveals the ins and outs of search traffic, showing us the trends and changes that have occurred over the past year.

  1. Web traffic analysis.

Let’s start with an overview: search traffic, a pivotal element for those leveraging digital, declined slightly globally during 2023. Online activities have therefore been normalizing (sign that the world is returning to its new post-pandemic normalcy).

  1. Popular categories and those in decline

What do users search for on search engines?

Leading categories in searches include electronics, media, restaurants, food delivery and beauty & cosmetics. Those in these industries can still enjoy fertile ground to grow their visibility through a targeted SEO strategy.

In contrast, searches on fashion and apparel saw a decline during 2022, while a smaller decrease was seen for online education, travel, care & technology. This indicates increased competition and the need for different and integrated strategies to emerge in these areas.

  1. Keywords and SEO strategy

The focus on keywords was evident: 29% of users navigate from one keyword to another before clicking on a result. The challenge? Positioning for a range of keywords, a key weapon for any business seeking online visibility.

  1. Emerging trends: More visual SERPs and mobile first

Google’s SERPs are becoming increasingly visual: a 42% increase in desktop carousels and a notable increase in video on mobile devices. Visual navigation is increasingly predominant, an indispensable aspect in defining an effective SEO strategy.

  1. Google’s commercial breakthrough

And let’s not forget the change in SERPs toward a more commercial orientation. Shopping-related keywords are gaining ground, a clear sign of an ongoing transformation in users’ search intentions.

So what does this mean for marketers and those who want to stand out online? It means that the research scenario is constantly changing, and adapting to these transformations is the key to digital success. It is time to think mobile-first, to diversify strategies, and to embrace an increasingly visual approach.

Semrush has mapped out the search territory for 2023, but the journey continues.

Adapt and innovate are the key: the digital world never sleeps.

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Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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