WHEN NATURE CALLS, APPLE ANSWERS
In the world of sustainable innovation, Apple has often played a pioneering role, but with its latest commercial, titled “Mother Nature” and featuring Octavia Spencer in the leading role, the Cupertino-based company has raised the bar even higher. This commercial is not just an advertising campaign, but a statement of purpose, a call for reflection, and a promise: that of “not being disappointing.”
In 2020, Apple has promised to become a carbon-neutral company, pledging to produce innovative materials, use clean energy, reduce emissions in shipping, and restore natural ecosystems. This commercial takes us into the minutes leading up to a highly anticipated company report, in which Apple will present the company’s progress in sustainability to Mother Nature herself, played by the outstanding Oscar-winning actress, Olivia Spencer.
The anticipation for this meeting is palpable, the tension in the air sharp.
Apple CEO Tim Cook breaks the ice with a light joke, trying to ease the tension enveloping the meeting room. Meanwhile, a young girl hides a withered seedling behind her back, a symbol of hope and the need to restore the balance between man and nature. This young woman knows by heart the words of the well-known environmental writer Henry David Thoreau, whose thoughts will accompany the dialogue between Apple and Mother Nature.
In the commercial, Mother Nature poses direct and inquisitive questions to the Apple team, asking what promises have been kept on the path toward decarbonizing manufacturing processes. It is a way to showcase how much the company has accomplished in terms of sustainability on all fronts of production.
But this commercial is not just an advertisement. It also represents the beginning of the campaign to launch the Apple Watch Series 9, a new range of smartwatches presented as carbon neutral, meaning they are produced with minimal ecological impact. To accomplish this feat, Apple leveraged recycled materials, transportation and supply chain optimization. A step toward a more sustainable future that Mother Nature herself can endorse.
This dialogue between Apple and Mother Nature reminds us that sustainability is not just a trend, but a necessity. Companies must live up to their promises and actively work for a better future.
What makes this commercial so special? It is the brilliant use of sarcasm to address the issue of sustainability. In a world where environmental promises often seem to vanish, Apple has decided to speak up and demand a change. “Greenwashing” is exposed in all its hypocrisy, and we are reminded that words must be backed by actions.
The choice of Octavia Spencer in the role of Mother Nature is an act of responsibility and transparency on Apple’s part. Not only she is a brilliant actress, but she is also a fervent activist for sustainability. This message is clear: Apple is willing to put its reputation on the line for a shared cause, the protection of our planet.
What makes this commercial so powerful is that it goes beyond mere marketing. Apple is changing the game and inspiring us, as usual, to make a difference. It reminds us that each of us has a role to play in protecting our environment and that companies must live up to the promises they make.
With Octavia Spencer as Mother Nature, Apple is inviting us to join this sustainable revolution. They are saying that we can no longer afford to be indifferent, that we must act now. And this is a message we cannot ignore.