Alunova is a solid company in the province of Verona operating in the window and door frame industry. After 15 years in business, the company has decided to embark on a journey with Square Marketing to redefine its visual identity to relaunch the brand in all its variations.
So we started with the study and implementation of the new logo and brand manual, drawing inspiration from the elements of the past, but bringing them into a contemporary dimension. The chosen emotional payoff, “Frame the open space,” ties in with Alunova’s own concepts of innovation and international branding.
The guidelines of the manual were declined in the communication on social channels, in the creation of the website and in the design of the new stand with which Alunova participated in the Klimahouse fair in Bolzano, as well as in the commercial sales aids (business cards, badges, catalogs, brochures, etc.) and gadgetry.