BSZ Technical Ceramics
Challenging the global market in a niche industry
Verona
Funeral art
2021
Accommodating the project of BSZ Technical Ceramics, a Veneto-based company specializing in the production of porcelain items for the funeral art industry worldwide, was
An exciting opportunity for the Square Marketing team.
After identifying the company’s target audience, namely photoceramists, we gave structure to the company’s digital assets: a new graphic design applied to a modern, usable website and
multichannel social management that could tell the story of BSZ’s key players and differentiating points and make the brand recognizable within its niche sector.
Once the foundation was built, we focused on new business opportunities through Linkedin and Sales Navigator, geolocated product campaigns, and landing on new marketplaces such as Alibaba.
An exciting opportunity for the Square Marketing team.
After identifying the company’s target audience, namely photoceramists, we gave structure to the company’s digital assets: a new graphic design applied to a modern, usable website and
multichannel social management that could tell the story of BSZ’s key players and differentiating points and make the brand recognizable within its niche sector.
Once the foundation was built, we focused on new business opportunities through Linkedin and Sales Navigator, geolocated product campaigns, and landing on new marketplaces such as Alibaba.
“Communicating funeral art products: not an easy path. That’s why we put at the center the people who work at BSZ and their stories, the craftsmanship and technological innovation that bring unique workmanship to life.”
