CLUBBING
VISUAL IDENTITY FOR APP PROMOTING NIGHT LIFE
LUCCA
EVENTS
2021
Clubbing is an application available on all major digital stores that promotes the best of night life events, allowing users to organize a night out in three easy steps and conveniently manage access and reservations at the most exclusive venues.
Square Marketing created the branding and brand manual for this new project after careful analysis of industry trends. The end result favored a simple, functional and elegant style, with a predominance of Magenta, Pantone color 2023.
The guidelines not only served the developers in making the app design, but also inspired other proposals made by Square Marketing for digital (and other) clubbing communication: social media, posters, gadgets, guerrilla marketing.
Square Marketing created the branding and brand manual for this new project after careful analysis of industry trends. The end result favored a simple, functional and elegant style, with a predominance of Magenta, Pantone color 2023.
The guidelines not only served the developers in making the app design, but also inspired other proposals made by Square Marketing for digital (and other) clubbing communication: social media, posters, gadgets, guerrilla marketing.
“For Clubbing, we wanted to create a brand identity that can anticipate trends in the events industry, but is also effective and resistant to changing fashions.”
Stefano Rizzo, graphic designer – Square Marketing
Stefano Rizzo, graphic designer – Square Marketing
