Deck Srl
Building a competitive brand from the ground up
Verona
Metalmechanics
2022
Deck Srl is a company specializing in the resale of tools , bolts and accident prevention for the all-around professional based in the province of Verona.
The client’s goal was to breathe new life into the corporate image when opening their own store. Therefore, we proposed the creation of a brand manual that could define Deck’s identity and outline the guidelines for its all-around communication.
To the restyling of the logotype we added the pictogram of the African elephant, a symbol of intelligence, strength and majesty, and the job description “industrial supplies.” Visual identity elements such as corporate colors and fonts, shades and textures, placements, and icons were then defined.
The brand manual then gave us direction for the construction of the new, modern and intuitive corporate website and the creation of all image coordinates, such as business cards, brochures and gadgets.
The client’s goal was to breathe new life into the corporate image when opening their own store. Therefore, we proposed the creation of a brand manual that could define Deck’s identity and outline the guidelines for its all-around communication.
To the restyling of the logotype we added the pictogram of the African elephant, a symbol of intelligence, strength and majesty, and the job description “industrial supplies.” Visual identity elements such as corporate colors and fonts, shades and textures, placements, and icons were then defined.
The brand manual then gave us direction for the construction of the new, modern and intuitive corporate website and the creation of all image coordinates, such as business cards, brochures and gadgets.
“When opening the store and also addressing B2C sales, we laid the groundwork to present ourselves as a structured and competitive brand.” Alessio Mazzo and Filippo Feder – owners Deck Srl
