E-Motion
Sharing emotions while riding an e-bike
Bologna
E-Bike
2022
E-motion is a new brand of electric bicycles that aims to become a benchmark of sustainable mobility nationwide.
Our project started from an analysis of the product range and the values the brand intends to convey: inspiration, smart-mobility and shared experiences. This study led us to the definition of the claim “Passion for e-bikes,” combined with recurring language that primarily touches the sphere of our emotions.
The guidelines enabled us to create a website with an integrated online shop, allowing the user to immerse themselves in the E-motion world, learn about the products and order their favorite model. In parallel, we developed social communication through the company’s Facebook, Instagram and Tik Tok channels, favoring the video/reel format to present the products in an engaging and inspirational way.
Our project started from an analysis of the product range and the values the brand intends to convey: inspiration, smart-mobility and shared experiences. This study led us to the definition of the claim “Passion for e-bikes,” combined with recurring language that primarily touches the sphere of our emotions.
The guidelines enabled us to create a website with an integrated online shop, allowing the user to immerse themselves in the E-motion world, learn about the products and order their favorite model. In parallel, we developed social communication through the company’s Facebook, Instagram and Tik Tok channels, favoring the video/reel format to present the products in an engaging and inspirational way.
“Every challenge, every journey, with its sensations and labors, you can face it with E-Motion. That’s why at the center of brand communication, there will always be inspiration and sharing of positive emotions related to the e-bikes world.”
