Geo Building is a solid reality in the world of general contracting in the province of Verona that directs construction and building redevelopment projects with a new vision aimed at eco-sustainability. With a view to expanding its activities, the company decided to rely on Square Marketing to define a new visual identity to be applied to its 360-degree communication.

The new Geo Building brand represents a significant step change from the past. The logo’s custom font and color palette hark back to the field of building construction with a marked innovative streak.

The new visual identity immediately proved invaluable for realization of a key asset, the new corporate website, where monthly blog activities are carried out, with the writing of industry articles with a view to ranking specific keywords in the Google Serp, as well as storytelling about the services offered by Geo Building.