Pergola represents a splendid example of collaboration that finds deep roots in time. Established in the field of hospitality, later expanding into the restaurant and catering world, the company celebrated its 50th anniversary in the Verona area in 2023 and relied on Square Marketing to manage the online and offline communication of the special celebratory event.
Our first action involved the graphic design team to define the logo and claim that would characterize the anniversary; then the content creators defined the file rouge and produced the emotional video screened during the evening; meanwhile, our social media managers drafted the editorial plan for communicating the event on corporate social media (Facebook and Instagram).
Finally, the project covered the event, which took place in the beautiful setting of the Teatro Salieri in Legnago (VR): our photographers and videomakers created the content to capture the most beautiful and significant moments of the evening, as well as stories and posts for managing social channels in real time. A success that was attended by more than 600 staff and customers to celebrate 50 years of history and excitement.