Le Panteraie

BRAND MANUAL FOR SOCIAL LIVING PIONEERS

Montecatini Terme
Restaurant, Spa&Pool, Events, Club
2021
“Le Panteraie” (Montecatini Terme) takes the form of a new social living experience. The complex offers a high level of service, both in terms of the swimming pools and wellness areas and the quality of food&beverage offered and the type of events presented.

In this context, brand identity, in addition to the experiential component of the visitor, had to be conveyed through an image that was recognizable and relatable to the brand.

To achieve this goal, Square Marketing proposed and implemented Panteraie’s brand manual, starting with the definition of the brand, its rules and applications, evoking historicity, luxury and elegance and keeping consistent with the business needs and the territorial context.
“In the document we have collected everything regarding the visual and verbal code of Le Panteraie. It will be the control tool to avoid misuse of the brand in communication.”
Stefano Rizzo, graphic designer – Square Marketing
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Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milano

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milano

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

Square Marketing Middle East - FZCO
info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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