Logico Up is an industrial freight elevator manufactured by Updinamic characterized by a self-supporting system that does not require preliminary verifications and feasibility studies for installation. How to communicate this innovation?
When the client approached Square Marketing, only the product existed: there was no name and no defined identity. Therefore, our all-around support for the launch of the new technology was crucial.
We started by defining the naming of the new freight elevator and the job description “the selfstanding goods-lift,” key elements of the brand manual we created, which laid the foundation for the entire project and all company assets. The guidelines enabled us to create a “one-page” site presenting the new product and to devise the booth concept for the launch event: the international Interlift trade fair, held in Augsburg, Germany, in April 2022.
Now the partnership continues with the “modern selling” service, which supports sales managers in generating leads domestically and internationally through Linkedin’s Sales Navigator.