Selling on Instagram: here’s our glossary to guide you through lots of useful news for your business.
Instagram is becoming more and more articulate over the years, and along with the complexities, the opportunities that this social platform provides for businesses are also growing.
From a simple photo album, Instagram, after its purchase by Facebook, has become one of the benchmarks for building an effective digital marketing strategy.
In this article we decided to collect some of the terms that have come up in recent years and create a glossary to help you understand what Instagram opportunities are for your business and how you can integrate them into your marketing plan.
Instagram Shops
Shops are full-screen immersive storefronts that allow companies to create their brand story and guide users to discover products, all through a native shopping experience.
Instagram Shopping Tags
Shopping tags allow companies to highlight products in their catalog in stories and in the feed so that people can discover more.
Businesses using Instagram Checkout can also highlight products in feed captions and in the bio section with product mentions.
Shopping tags were created for businesses to tag products on Instagram. In this way, people can purchase the product they are interested in directly from the app.
Collections
Collections allow companies to manage the shopping experience by dividing products into themes and categories that tell a story in their shop.
Product details
Product detail pages show all relevant information
on a catalog item, including prices, detailed descriptions, and multimedia content.
Product detail pages use the media content in which the product is tagged on Instagram so that people can see the products used in different ways
Shopping adv
Shopping adv allow companies to highlight the following
existing Shopping posts in Adv Management to reach large-scale audience groups.
Businesses in the United States that have integrated Instagram Checkout can use Shopping ads to increase purchases in the app.
Instagram Checkout
Instagram Checkout allows eligible businesses and creators in the United States to sell their products directly on Instagram. People can purchase the products they discover securely and quickly using Facebook Pay, without having to leave the app.
Shopping via creator
Shopping through creators gives people the ability to shop for inspirational looks through creators they are passionate about without leaving Instagram. Currently available to selected companies using Instagram Checkout. Instagram Checkout is available for all eligible creator and corporate accounts in the United States.
Product launch
Product launches allow you to announce an upcoming launch on Instagram so that people can preview the details and set reminders to make a purchase as soon as they can. Currently available to selected companies using Instagram Checkout.
Live shopping
Live shopping constitutes a new channel for companies to share products with their customers. Companies have the ability to tag products during live broadcasts on Instagram, and customers can purchase them in real time.
Conclusions
If you are interested in learning more about Instagram as a revenue-generating tool for your business download our digital communications agency‘s complete guide.
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