The world of sales has changed and still continues to do so: users are increasingly inclined to buy rather than suffer a sale.
What those who have already participated in the workshop say:
How familiar were you with LinkedIn before this workshop?
63%
How much do you use LinkedIn to generate qualified leads?
40%
Do you consider it a suitable tool to achieve your marketing and sales goals?
85%
Do you think it should be integrated into your business strategy?
90%
In a market where the exploration phase is predominantly online, it is critical for marketing and sales managers to understand the dynamics and identify the right channels to integrate into their strategies.
We have developed a free workshop aimed at these figures to enable them to gain skills and engage with those who face the same challenges as them every day: we chose to make this a unique “face-to-face” experience, to allow them to deepen the knowledge and use of LinkedIn, with the aim of improving their profiles and generating new business opportunities.
We did not make the usual theoretical course, but a practice-oriented activity in order to address the Digital Sales Transformation: marketing managers, salespeople, and consultants have already jumped on board to make their LinkedIn profiles take flight and discover what opportunities digital provides to better complement their strategy.
“I really appreciated getting new perspectives and learning more about the Sales Navigator tool, which is critical for us.”
Riccardo – Marketing & Sales Assistant
“I participated to make the most of the tool I use daily and optimize its potential-it was really interesting.”
Anna – Brand Ambassador
“Optimizing the profile and understanding the key information that needs to be included to be competitive in the marketplace has been really challenging.”
Jade – Marketing & Communication
“I was impressed to see and learn firsthand some features that I had not yet had a chance to explore.”
Naike – Marketing Consultant
