The power of data: the genius of Giorgia Lupi.

THE POWER OF DATA: THE GENIUS OF GIORGIA LUPI.

In the vast (and often hostile) territory of data, there is an Italian character , who stands out for her ability to untangle the complexity of the data landscape with a human and captivating touch: Giorgia Lupi.

With her mastery of the art of information design, Giorgia has transformed what is often considered cold and inscrutable into something warm, tangible and, above all, human. Where does this ability come from?

Where does this ability come from?

Perhaps from her background in architecture, she taught her to appreciate the balance between forms, spaces and functions. Or perhaps it is her PhD in Design, which led her to explore the depths of the visual representation of information.

Or perhaps, it is simply her natural inclination to see beyond numbers and statistics, to seek the history and humanity that hide behind them.

What is certain is that Giorgia Lupi is not content to accept data as it is: she embraces it with an artistic fervor, transforming it into visual narratives that touch the heart and mind. And in this process, she manages to make us see the data not as mere points on a graph, but as pieces of a larger story, made up of people, ideas and relationships.

In addition to having founded Accurat, one of the most important design agencies in the world, Giorgia currently holds the role of information designer and partner at Pentagram (the most important design studio in the world).

Her work isn’t just about making data more accessible or understandable; she goes further, transforming them into mirrors that reflect our own reality.

What emerges from these visualizations are not just figures and diagrams, but emotions, nuances and contradictions that make man unique.

With her works, Giorgia Lupi not only illuminates what is already visible in the data, but she also searches for what is hidden, what escapes the surface but which can reveal so much about our society and ourselves.

During covid, the New York Times decided to publish one of her most brilliant works, relating to the story of her convalescence: “1374 Days”.

Vibrant and bold colors to represent the days, traced with extreme precision and a firm delicacy.

How to relief pain through data: in this mission, Giorgia teaches us a fundamental lesson; data is not just a tool to analyze the past, mark the present or predict the future. They are a window through which we can look at the world with new eyes, discovering connections and meanings that would otherwise remain hidden.

In an era where data seems to dominate every aspect of our lives, it is important to remember the power we have to shape and interpret it according to our human vision. And in this sense, Giorgia Lupi is more than an “information” designer.

She is a guide who helps us navigate the labyrinth of data, showing us that, even behind the most abstract figures, there is always a human story to tell.

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Cerea

+39 0442 07 0007
info@squaremarketing.it

Via Guglielmo Oberdan 10
Cerea (VR)

Milan

+39 345 214 73442
info@squaremarketing.it

Via Copernico, 38
Milan

Dubai

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info@squaremarketing.it

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates

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