Communicating the potential and capabilities of a company that implements industrial automation systems on the Web is definitely a challenge-SIA knows this well, which is why it turned to Square Marketing to define an effective communication strategy.

Not only that: when the technology of the future merges with industrial automation, new tools can be born that represent a real breakthrough, such as Ibys glasses, for which SIA asked us to work on an integrated but distinct brand identity and communication strategy.

But automation has not only proven to be strategic in the industrial world: from the need to reach their target audience in a more direct and concrete way, the implementation of a dedicated marketing automation strategy was born.